Are you ready to rank number 1 on Google in 2017?
SEO Research is one of the biggest key’s to ranking on Google and beating your competition!
We’re going to let you in on a little Search Engine Optimization secret, your competition cannot hide it’s marketing tactics! Whether it be their Google Adwords Ads, their cost per click (CPC) for ads, to even their beloved backlinks that help them rank, we are able to see it all. However this is not where we start at Knoxville SEO Company.
We Start with Focusing Internally
Here at Knoxville SEO Company, we start with looking internal at our clients. We want to know the in’s and out’s of your business. This research includes getting to know your target customer and target audience, your current cost per acquisition or cost per conversion, your marketing budget and plans from years past, to your goals and benchmarks for this new year.
Choosing the Right Keywords Makes all the difference!
Next we look into the keywords that your target audience and customers will use. Knowing the right keywords is very crucial to a successful digital marketing campaign. Some marketing and search engine optimization companies will go after the obvious keywords that fit your customer base however neglecting the long-tail keywords (keywords that are longer than usual and very specific) which could actually become a better performing and higher yielding return of investment than that of the highly competitive keywords. We use Google Keyword Planner and Google Adwords to give us more insights into the monthly traffic for these searches. At Knoxville SEO Company we are certified by Google for their Adwords and Analytics products and utilize this to our clients advantage.
Research the Enemy.
After we have looked at your business and looked at your potential keywords we want to look at your biggest competitors and what are they doing to maintain their current market share. We look at their advertisements, their backlinks, their press releases, their meta information, and lots of other factors as to learn their market strategy. By knowing your goals, knowing your competitors marketing strategy, and our deep knowledge and 30 years experience in marketing we take this information to formulate the plan for your search engine optimization. In some cases this step is skipped, i.e. start-ups and new innovated businesses or services.
We utilize various tools during our research phase from sophisticated Google Searches, Search Engine Backlink Checkers, to reading your competitions web design source code to figure out where we can help you improve. We also will utilize companies such as Majestic.com and SEMRush.com to provide deep analytics into your keywords and competition.
Research is just the first step in the complex world of Search Engine Optimization. Once we have thoroughly researched your business, keywords, and competitions we will begin to formulate a marketing and search engine optimization program for your business.